Photographer: Vincent Assié
Project brief:
Design a logo and a graphic charter for the French association "Get Hope" and the first edition of its now annual event: the "Hope Sound Festival: All together against domestic violence.
Briefing points:
Remodel the branding of the french association “Get Hope”
Redesign the logo of the “Hope sound” festival to better reflect its values: Energetic, positive, and rebellious
create a graphic charter in accordance with the expectations of the various project stakeholders in France and in England
the Old logo next to my redesign
Process
Seduced by the musical aspect of the project and the relevance of the cause defended, I chose the representation of a group in motion to highlight solidarity rather than despair, action rather than observation, the future rather than the past. The color orange, symbolically feminine and soothing, contributed to a design that is both serious and playful.
Here are some of the drafts I presented to the association after a first phase of brainstorming:
The first proposal, which merged into one symbol electronic waves and silhouettes that seemed to walk in unison, grabbed my clients fancy from the start. I improved on it to create the final logo, which I then expanded on to create the graphic charter.
Brand Manual
Applications
Mockups templates: graphicburger.com, Anagram design, mockupworld.co
Result
The final designs and prints are a collaboration with the designers Clémence Moreau and Alice Berard.
Final flyer
Social media posts
MErchandise
Press
conclusion
I am delighted and proud to know that my work has satisfied my client and contributed to the success of an event that is now renewed every year. overall it was a great collaboration.
article announcing the 2022 edition of the festival
The whole team who worked on the project